nprmusic:

Here’s a scenario: You come home for Christmas, call up your old punk rock buddies, and find out they’re really into hip-hop and dance music now. Catching up, you pretend to understand words like “chillwave” and “dubstep,” taking their word for it that those are, in fact, real things.

That’s what’s going on right now with Seattle’s Sub Pop Records, known for bringing fringe rock music to the masses for over 20 years.

by Andrew Matson